Campaign Strategy

While working out various promotions, our bottom line is not only to find the best creative idea but to ensure the feasibility of the activity in hand in compliance with the financial grounds available as well as to achieve the most efficient access combining newfangled and standard marketing tools.

The creative idea grants a harmony between the target group and the product and helps the public remember the values outlined. In our campaigns we work together with the most noted experts.

Upon the request of our client we search for cooperating partners (co-promotions) as well.

2003-2004 Friskies School Program 2003-2004
National image-building road-show in primary schools.
For further details click on "School Programmes"

2000-2001 Floriol "Well-Being" Campaign
The goal of the campaign was to motivate families to change lifestyle - primarily aimed at housewifes.

  Elements of the campaign: sponsored morning programme in RTL-Klub, column in a women's magazin, interactive website, family days in supermarkets.

3W Internet Studió
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