While organising hostess promotions, we work
out the creative ideas with utmost care to the communication strategy, the interests of the
potential consumers and the intentions of our principal. We involve the consumers into the
events through various interactive tools so that the consumers can get a "personal" access
to the product through their own experiences. The efficiency of certain promotions are
granted with a high level of access and data collection. We monitor the events and document
them to our client.
2006 Friskies Sample Products' Distribution with Database-Building
In order to communicate vitality, Friskies joined the Hungarian Triatlon Championship held on Margarite Island.
Each and every dog owner, having filled in the data sheets, was given 0.5 kg dog food as a gift.
2006 Maybelline Make-up Commando
On the occasion of the launch of Maybelline's new Volume Express Turbo Boost mascara and in support
of Maybelline's brand development.
2006 Dance and Win with Maybelline
Raffle with the tickets sent back.
2004-2005 Maybelline Make-Up Roadshow
On the occasion of the launch of the new Watershine Diamond Liquid lipstick we organised
a national 6-month promotion with make-up tips in the Budapest cinemas as well as in the
discotheques and bars around Lake Balaton and in the area of the Coca-Cola Beach House.
2003. Tic Tac Hostess Promotion
In the autumn of 2003 on the occasion of the 100th and at the same time the last performance of
the musical "Hotel Menthol", we arranged a promotion with sample distribution.
Peculiar promotions - School Programmes
While arraging consumers' promotions, it is the creative idea, the perfect wording and the
achieved result which motivate the target group to participate. (Design and implementation with
full background - mail box, sms, website, database, registration at the Gaming Board, notary
public, gifts.)
The gifts to be drawn are obtained either by import (on our own) or with the helps of our partners.
2004. Friskies: The Month of Vitality
This consumers' promotion took place in the hypermarkets in the spring of 2004. In order to
achieve a much more efficient access we arranged a national DM campaign.
2000-2001. Cereol: Florial Well-Being Quizz
As an "extra" to the Well-Being Campaign of 2000-2001 we drew the winners of the quizz published
in the TV and the Tina magazines each month. During the period of the campaign we managed to
build up a significant database.
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